From traditional school to cutting-edge leadership developer
The School of Business, Economics and Law combines academic rigor with contemporary excellence and a firm footing in the business world. The department was finding it difficult to convey to target groups that typically associate it with research projects and professors.
We took a holistic approach to communication to change the perception of the brand. First up: a series of interview videos for the web and social media, prospectuses and a facelift of the website.