When buildings ”talk” to each other, it becomes much easier for property owners and property managers to do their jobs. And this is the key value proposition of proptech company Raybased.
Web and content marketing
Based on the brand platform, we developed and designed a new website that conveys Raybased’s new profile. With value-creating content directed at relevant right target groups on LinkedIn, we create posts that convey Raybased’s multiple benefits for customers. With monthly statistical follow-ups, we are constantly optimizing posts for best reach and results.
After in-depth strategy and research work, we developed a new brand and communication platform with guidelines for Raybased’s communication activities. In order to describe the company’s offering in a simple and clear way, we created the new brand promise ”Makes properties talk”. All Raybased’s external communications are supposed to comply with the guidelines in the brand platform.
Based on the communication plan, we developed a new corporate identity that defines the simplicity and the many benefits customers get from Raybased’s digital information solutions in the same way as the brand promise.