Broad target group for luxury boats demands modern channel strategy
Nimbus Boats sells luxury leisure boats and offers a premium level of service. As Nimbus broadened its range of boats to new target groups, we were tasked with finding effective ways to reach these groups. We started by modernizing Nimbus’ marketing materials and developing a new website with a greater degree of interactivity. We continue to maintain the target groups’ interest through value-creating content on social media.