Employer branding campaign, Social Media, Web, Billboards
For several years, nurses has been highly sought after on the Swedish labor market and difficult to recruit. Many hospitals have vacancies, which means that they have to close parts of clinics. Danderyd Hospital had the same challenges.
Together we have developed an employer branding campaign. Employees from Danderyd were portraid on posters and shown all over the subway. Also they’re qouted what they think about the hospital and the advantages of working there. The campaign attracted great attention and also strengthened the employees already at work at Danderyds hospital.
The follow up campaign for the surgery clinic were driven by social media and connected to a SEO (Search Enginel Optimized) web. On the web it was easy for the applicants to apply for a job.